The role

I joined Morphic as a Communication & Narrative Operator, working across product marketing, brand communication, creator partnerships, and written content. My role sat at the intersection of strategy and execution: shaping how we talked about the product, building narratives around launches and campaigns, and getting those stories in front of the right audiences.

Product marketing & launch

The Workflows launch ran across the founder’s personal account, the brand’s social channels, LinkedIn, and email: one narrative, retuned for each place it landed.

Creator partnerships

What I’d do differently

I would have built a more structured way to track creator performance and used those insights more consistently to shape future briefs. That would have helped us understand which features and creative approaches were landing with audiences, and make a stronger case for what creators should show.

What I did at Headout

I turned search queries into landing pages people could use. I researched keywords and search intent, figured out what information travellers were looking for, and used that to structure and write SEO-focused pages for experiences including the Grévin Museum and Agafay Desert.

The brief

How I worked

Results

Page I worked on

At Headout, I optimized 10+ landing and shoulder pages, rewriting for accuracy and readability and refining keywords with Keywords Everywhere and Google Search Console. Several of these pages now appear on Google for their target searches (screenshots above), and supply partners highlighted the revamped content for clarity and quality. Internal traffic and conversion data is confidential, so I’m sharing only what’s publicly visible.

The brief

YAAS Media is a media agency that creates ads and IPs for brands through short-form, fully organic content on Instagram. I joined in January 2026 as a presenter and the face of The Career Hook, and stayed through April. Because I was in front of the camera, I got pulled into ideation and scripting early on, and my role grew from there.

The work

I made skits, talking-head videos, and a series on how to handle interview situations. I acted in every format, and over time I started suggesting changes to scripts and helped shape the writing for The Career Hook.

What I’m proudest of from YAAS is what I learned by being involved from pre-production to post-production: how a shoot actually runs, what it takes to present well on camera, and the challenges that come with it. Working closely with the team made me a better writer, because I started writing for how a line would be performed and filmed as well as how it reads on the page.

Top-performing videos

Not loading? Watch reel 1 or reel 2 on Instagram.

Outcome

The Career Hook grew from zero to 22.6K followers in about two months, entirely organically. At least four or five videos crossed 100K views, and the top performer passed 1 million. The team was happy with the work and the growth.

The brief

Decoding Draupadi is a community for working women in India, built around four pillars: health, money, work, and relationships. I joined as a Creative Generalist from May to August 2024, while I was still in college. The company was at a very early stage, so the role was wide: I ran community engagement, helped host events, handled Instagram and the blog, helped with the podcast, and designed the visuals myself.

Social & content

I wrote and designed everything on this page myself, and design is where I learned the most. Making content for a community that is also an audience taught me to think about one person scrolling past, not a market. It was an early-stage page, so I measured it by what I could see: daily posting and replying grew the Instagram following by 50% in a month.

Community & events

I ran a women’s-only open mic in Pune, where about 25 people showed up. Between events, we kept the community together through a WhatsApp group, replies in the comments, and a recurring series, so the page felt like a conversation rather than a broadcast.

What I took from it

I went in focused on what women want, and ended up changing my own perspective. It’s why I’m drawn to work in women’s spaces, and I’m still grateful for the connections I made there.